Our Model of Corporate Reputation
“It takes 20 years to build a reputation and five minutes to ruin it”
- Warren Buffett
The value of the company depends on the perceptions of its stakeholders.
Corporate Reputation evaluates the various dimensions that might lead such value judgments (perceptions) to become an asset or a liability for a company.
At Hill & Knowlton Captiva we have a unique model in the world: it measures reputation at the consumer level in 6 dimensions:
