Luis Argandoña
Associate Consultant on Media Analysis
Luis is a Journalist graduated from the University of Chile and has a Master’s Degree on Media & Communications, which he obtained at the London School of Economics and Political Science, in England.
He is Studies Manager of Conecta Media Research, a market research consulting company specializing in the media, which is part of the Time Group. In addition to ad-hoc investigations for the media industry, he specializes in the development of monitoring systems and the analysis of communicational strategies in the media.
Previously, he was Director of Adimark Media, the Adimark GfK unit in charge of media industry research.
Luis has been a teacher at the Catholic University’s Master’s Program for Media Direction & Editing, at the Diego Portales University’s Public Opinion Diploma Program, and at the School of Journalism of the latter university. Currently, he is an active member of the executive committee and teacher at the UDP’s Public Opinion Master’s Program.
Ever since November 2008, Luis has been working as Hill & Knowlton Captiva’s Associate Consultant on Media Analysis.